Analytics Services

Health check and audit of Google Analytics/Tag manager

There is something funny about your data? You double question your reports? Looking to make a business shift and to make sure your Google Analytics will report correctly? We do that.

Our Analytics Health Check is an audit of your current Google Analytics or Google Tag manager implementation, focused on ensuring that the data you receive is as accurate, complete and reliable as possible. We have developed a tried-and-true framework to identify the most common problems and then expand our investigation based on your needs. We can help connect your GA ecommerce revenue to reports from your accounting system, investigate complicated cross-domain problems and more. 

When finished, we provide you with documentations of our findings, including recommended steps for correction or enhancement. If you can make the changes on your own, great. If not, we can help with that too.

Strategic consulting and implementation

Core of every healthy business is to make decisions based on good and reliable data. In order to have good data there must be solid strategy. Many times, request we receive from clients start with a very specific question, ending up answering totally different question with so little connected to original request. We find real questions and answers - the ones that make business move and grow. 

Should you focus on pageviews, viewed ads, conversions or customer acquisition, channels or customer needs? 

What do we do...

Your questions are connected to data, evaluated, measured, tested and presented in actionable manner. The choice is yours but the brains and time come from our side. The process often  involves papers, post-its, discussions, and a significant amount of patience and coffee. Then, depending on our engagement, we help you understand real obstacles and walkarounds, and fine-tune Google Analytics or Tag manager to start delivering data that is truly impactful.

We are also happy to do strategic planning sessions alone, as part of an audit package or in any other combinationof agreement.

Testing and optimization of Google Analytics/Tag manager

Analysis and data are great, but without action they are just numbers. Each Google Analytics insight creates a potential action, and our testing and optimization services help you take those actions in a controlled, careful and data-based manner.

We often discuss the fact that site changes should be made with a laser instead of a shotgun. If the data isn’t good and you know that people are leaving, don’t just blow the whole thing up; carefully start to assess what you can do to improve the experience. Those tests might lead you towards a radically different website, but it will be a site that has been tested, confirmed and tested again. 

We can assist with every step of the process – from analyzing your data for specific areas of improvement to developing your testing plan to conducting the test.

Building a interface between sales and business support systems (ERP/CRM) with Google Analytics

One part of the story in internal sales and information, and totally different story with web presence and operations. We offer building interface between these two system along with development of dashboards.

Quotes are available upon request.